UVP Creation Checklist
Create Your Unique Value Proposition (UVP)
🔍 Understand Your Audience
Identify your ideal customer persona
Understand their pain points and goals
List key problems they want solved
đź’ˇ Analyze Your Product/Service
Write down your main features & benefits
Highlight what outcomes/results users get
Clarify what makes your offer valuable
⚔️ Research Competitors
Analyze top 3–5 competitors’ UVPs
Note what they promise and how they say it
Spot gaps or weak spots in their messaging
🧠Craft Your UVP
Describe what you do in one clear sentence
Explain how you solve a specific pain point
Highlight what makes you unique (USP)
Use simple, direct, benefit-driven language
🔄 Test and Refine
Share draft UVP with your target audience
Get feedback on clarity and impact
Revise and finalize your UVP