ICA Definition Checklist

🎯 Define Your Ideal Customer Avatar (ICA)

👤 Demographics

Define age range
Define gender
Define income level
Define occupation or job title
Define education level
Define family status (single, married, kids, etc.)

📍 Psychographics

List hobbies and interests
Define values and beliefs
Identify lifestyle choices
Describe daily routine

🔥 Goals & Challenges

List top 3 life/business goals
List top 3 challenges or pain points
Identify emotional drivers (fears, desires)

📱 Media Consumption

List favorite websites/blogs
Identify social media platforms used
Identify preferred communication style (email, video, chat)

🛒 Buying Behavior

Describe how they research products/services
Identify objections to buying
Describe buying decision timeline