Brand Tone & Messaging Guide Checklist
🎯 Brand Voice Definition
Identify your brand’s core personality traits (e.g. friendly, bold, expert)
Define tone variations for different platforms (website, social, email)
Create voice “do’s and don’ts” examples
💬 Core Brand Messages
Write your main brand promise or value proposition
Develop a 1-sentence elevator pitch
Write 3–5 key messaging pillars (supporting themes)
Develop sample messaging for each customer type
📣 Communication Guidelines
Define tone for various use cases (sales, support, storytelling)
Establish brand-specific vocabulary or phrases
Set rules for punctuation, emojis, slang, humor
📘 Style Guide Integration
Combine with visual style guide in 1 PDF or Notion doc
Share with marketing, sales, content teams
Review/update tone and messaging guide quarterly