📊 Monitor KPIs & Adjust Branding Strategy Checklist

• Identify key branding KPIs (brand awareness, engagement, sentiment)
• Set measurable goals and benchmarks for each KPI
• Set up analytics tools and dashboards (Google Analytics, social media insights)
• Collect and monitor KPI data regularly (weekly/monthly)
• Analyze trends and identify areas of strength and weakness
• Gather customer feedback and brand perception surveys
• Compare KPI results with competitors and industry standards
• Adjust branding messaging and tone based on insights
• Refine visual identity elements if needed (logo, colors, design)
• Update marketing and content strategies accordingly
• Communicate changes internally with your team
• Reassess KPIs after implementing adjustments
• Document findings and maintain ongoing tracking process