Competitor & Audience Analysis Checklist

Competitor & Audience Analysis Checklist

🔍 Competitor Analysis

Identify top 3–5 direct competitors
Analyze competitor websites (layout, copy, CTAs)
Examine their social media presence and tone
Compare products, pricing, and offers
Review customer reviews for pain points
Evaluate competitor SEO and keywords
Note unique value propositions (USPs)

👥 Audience Research

Define target audience demographics (age, gender, location)
Identify audience psychographics (values, interests)
Conduct surveys or interviews if possible
Analyze audience behavior on social/media platforms
Create audience personas (names, goals, pain points)

🧠 Insight Synthesis

Highlight key differentiation opportunities
Document patterns in customer needs and preferences
Summarize findings in a competitive insights report
Align findings with your brand strategy