Brand Identity Checklist
Define Brand Mission, Vision & Values
🧠Brand Vision
Identify your brand’s ultimate goal
Describe the ideal future your brand is working toward
Write a clear and aspirational vision statement
🎯 Brand Mission
Clarify what your brand does
Define who you serve and how
Write a concise, action-focused mission statement
💎 Brand Values
Brainstorm 5–10 core values your brand believes in
Write a brief explanation of how each value shows up in action
Align values with company culture and customer expectations
🧩 Integration
Ensure all 3 (mission, vision, values) align with each other
Incorporate brand identity into website and marketing
Share your statements with your team and customers