Logo & Color Palette Checklist

Logo & Color Palette Design Checklist

🎨 Define Your Brand Personality

Define 3–5 words that describe your brand personality
Identify your brand’s target audience
Study your competitors’ logos and palettes

🖌️ Logo Design

Choose a logo type (wordmark, icon, emblem, etc.)
Sketch rough logo ideas or use an AI/logo generator
Choose font(s) for brand name
Select icon or symbol that reflects your brand
Create horizontal and square versions of your logo
Export logo in PNG, SVG, and PDF formats

🌈 Color Palette

Choose a primary color that reflects your brand
Choose 2–3 secondary colors
Add a neutral color (white, gray, beige, etc.)
Test palette for accessibility (contrast check)
Document HEX, RGB, and CMYK values for each color

📘 Brand Style Integration

Create a mini brand style guide
Use logo and colors on website & social media
Upload logo to Canva or design tool of choice