Virtual Dance School Membership Business Checklist

💃 Virtual Dance School Membership Business Checklist

🧠 Brand & Strategy

Define mission, vision & values

Identify ideal customer avatar (ICA)

Create brand name, logo & color palette

Develop tone, voice & messaging guide

🛠️ Platform & Setup

Choose platform (Kajabi, Teachable, WordPress + MemberPress, etc.)

Set up website with registration and payment gateway

Set up video hosting (Vimeo, YouTube Private, or integrated LMS)

Install analytics & email capture tools

📚 Content & Curriculum

Design multi-level class structure (Intro, Beginner, Intermediate, Advanced)

Film pre-recorded classes

Schedule live classes via Zoom or platform integration

Create bonus content (challenges, Q&A, nutrition tips)

💰 Pricing & Offers

Set up membership tiers (Monthly, Yearly, Lifetime)

Offer free trial or low-cost entry

Create upsells: private coaching, merch, certificates

📣 Marketing & Promotion

Launch social media accounts (IG, FB, TikTok, YouTube)

Build email list with free lead magnet (e.g., free class)

Create a content calendar (Reels, lives, newsletters)

Run paid ads or influencer collabs

🔁 Retention & Operations

Build a community space (Facebook Group or Forum)

Set up automation (welcome emails, reminders)

Track metrics: churn rate, lifetime value (LTV), CAC

Gather testimonials & success stories